Ecommpay integrates Mastercard’s Click to Pay across Europe

Ecommpay, an end-to-end payments platform, has fully integrated Mastercard’s Click to Pay within its online payment interface. This strategic partnership aims to enhance the payment experience for merchants and their customers across the UK and Europe.

By leveraging network tokenisation, Ecommpay merchants are already experiencing reduced fraud and higher approval rates for their Card on File payments.

Now, these benefits extend to guest checkout options, allowing customers to complete purchases without manually entering card details or passwords.

What is Click to Pay?

Click to Pay is an innovative payment solution designed to simplify the guest checkout process. It eliminates the need for passwords and manual card entry by leveraging user recognition, network tokenisation, and global interoperable standards.

Based on EMVCo standards, Click to Pay is supported by major card networks and provides fast, seamless payments across any device and browser.

According to Mastercard, implementing Click to Pay can increase approval rates by up to 3% and reduce checkout times by up to 50%. This integration is embedded directly into the checkout flow, removing interruptions and reducing fraud through secure encryption.

Benefits for merchants and consumers

The integration of Click to Pay offers a streamlined and secure payment experience.

Liudmila Zhelenkova, Head of Acquiring at Ecommpay, stated, “Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience. This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants.

“Our priority is always to make online payments as smooth as possible to help our customers grow their businesses, which is why we’re proud to offer a dynamic and user-friendly design. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants’ website checkout flows.”

Suren Nawalkar, Senior Vice President for Business Development, UK and Ireland at Mastercard, added, “Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution which saves the need to remember lots of different passwords. We’re working with our partners like Ecommpay to make sure their customers have access to the very best payments innovation and technology.”

A future-ready payment solution

Ecommpay’s integration of Click to Pay aligns with its goal to facilitate smooth online payments and support business growth through innovative, user-friendly solutions. This partnership with Mastercard ensures that merchants can offer a next-generation checkout experience, reducing barriers to purchase and boosting conversion rates.

Setting up Click to Pay is straightforward. Merchants simply speak to their account manager about integrating Click to Pay into their checkout flow with immediate effect.

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