Customer Engagement

The invisible revolution reshaping financial services

The modern consumer rarely thinks about their bank when they make a purchase or apply for credit. This seamless, almost invisible experience is the wo...

August 27, 2025
6 minutes

Fintech and insurtech are redefining risk and customer experience

The insurance industry is in the midst of a profound change driven by the convergence of Fintech and InsurTech. This article explores how this fusion ...

August 22, 2025
5 minutes

From cards to conversations – The evolution of payments and conversational commerce

The act of paying has always been an explicit and often cumbersome step in any transaction. Yet, a new paradigm is emerging, driven by advancements in...

August 13, 2025
6 minutes

The era of hyper-personalization in banking

In today's competitive financial landscape, generic banking experiences are no longer sufficient. This article explores how Artificial Intelligence (A...

July 28, 2025
7 minutes

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Banks waste 70% of IT budgets on legacy tech – is AI the answer?

Banks are spending 70% of their IT budgets just to maintain outdated legacy systems, stifling innovation and driving up costs. A new RS2 whitepaper re...

April 2, 2025
3 minutes

Inside Day 3 at Adobe Summit 2025: AI, Speed, Scale

Day 3 of Adobe Summit 2025 spotlighted agentic AI, real-time personalization, and embedded finance as the new backbone of marketing. Brands embracing ...

March 21, 2025
5 minutes

Adobe Summit Days 1& 2: Key trends & takeaways

At Adobe Summit 2025, AI dominated discussions on marketing, automation, and measurement. Key highlights included Jamie Dimon on leadership, Fospha’...