Wealthify has unveiled a next-generation proprietary platform to streamline operations, accelerate transactions, and enhance customer experience.
Wealthify, a prominent savings and investment service, has launched a new proprietary platform designed to support its ambitious growth plans.
This internally developed platform significantly enhances the company’s capabilities by streamlining back-office functions, accelerating payments and trading, and improving the overall customer experience.
This strategic move follows the introduction of Wealthify’s Instant Access Savings Account, marking the company’s expansion from investments into the savings sector.
The new platform represents a major leap forward for Wealthify, allowing the company to take on most of its back-office functions in-house. This shift is expected to speed up payments and trading processes, thereby streamlining the customer experience.
Michael Ashford, founding member and Chief Technology Officer at Wealthify, commented: “We are really proud to launch our new platform, built entirely in-house using the latest cutting-edge technology to deliver what we believe is the best customer experience on the market. This is a game-changer in the savings and investment industry and sets the scene for big things to come.
“In our quest to deliver a perfect operating model that would drive efficiencies for us and our customers, we had the vision and the technical capability to build a low cost – high automation platform ourselves and have spent the last 2 years doing so.”
“Our model combines the latest technology, investment expertise and unparalleled customer service, to provide customers with a truly unique experience. We are confident that our customers will see the benefits of our approach, and we look forward to helping them achieve their financial goals in the years to come.”
Wealthify’s recent growth has been bolstered by strategic partnerships with ClearBank for banking services and Clearstream for custody services and trade execution. These collaborations have enabled Wealthify to expand its product offerings and improve service delivery. The launch of the Instant Access Savings Account in February, powered by ClearBank, marked Wealthify’s entry into the savings sector, further diversifying its portfolio.
Since its acquisition by Aviva in 2020, Wealthify has experienced exponential growth, increasing its value tenfold and significantly expanding its workforce. The company has become a go-to platform for retail customers seeking smarter ways to grow their money.