Stripe expands AI payments in Asia and opens London office

Stripe, the U.S.-based payment processing giant, continues to strengthen its global presence with major developments across Asia and Europe.

By leveraging artificial intelligence (AI) to enhance cross-border payment solutions in Asia, and with the opening of a new office in the heart of London, Stripe is accelerating its mission to simplify online commerce for businesses around the world.

Boosting cross-border commerce in Asia

At its recent Stripe Tour Singapore event, Stripe unveiled a suite of AI-powered tools designed to facilitate cross-border commerce across Asia.

One of the key innovations is the Optimised Checkout Suite, a system that uses AI to personalise the payment experience for customers. The AI selects the most suitable payment methods based on the customer’s location and preferences, aiming to improve conversion rates at checkout.

Sarita Singh, Stripe’s regional head and managing director for Southeast Asia, India, and Greater China, emphasised the impact of these new tools.

“Last year, cross-border payment volume in Asia on Stripe grew more than 30%. Building on that momentum, we’re equipping businesses with tools to accelerate their revenue growth, including an optimised checkout suite, the ability to show local prices to customers, and advanced fraud prevention tools. This will help Asian businesses to boost their revenue,” she explained​.

Another critical feature introduced during the event is Adaptive Pricing, which allows businesses to localise their prices across 150 markets, including key countries like Japan, India, and Singapore. This removes the complexity of manually adjusting prices for different currencies and exchange rates.

According to Stripe, businesses that have implemented Adaptive Pricing have seen an 18% increase in cross-border revenue​.

The technology is driven by the principle that localisation is key to successful global commerce. Stripe’s research indicates that when customers are given the option to pay in their local currency, 90% opt to do so.

AI-powered fraud prevention

In addition to optimising payments, Stripe has introduced Radar Assistant, an AI-powered fraud prevention tool that uses natural language processing to help businesses create fraud rules.

Radar Assistant enables businesses to describe the types of fraud they want to prevent, and the AI generates corresponding rules. These rules can then be tested against past transactions to ensure they block fraud without inadvertently rejecting legitimate payments​.

This focus on fraud prevention is especially important in the fast-growing Asian markets, where cross-border commerce is expected to continue expanding. With tools like Radar Assistant, Stripe aims to protect businesses from the increasing risks associated with international transactions.

Stripe is also expanding its market coverage in Asia. As part of a new partnership with NICEPay, Stripe now allows U.S. merchants to accept payments from South Korean customers, offering a fully localised payment experience.

This partnership opens doors to one of Asia’s most dynamic ecommerce markets without requiring U.S. businesses to establish a physical presence in Korea​.

Expanding into Europe: the new London office

While Stripe is making significant strides in Asia, the company is also expanding its operations in Europe.

The recent opening of a new office in the City of London marks a strategic push into the UK’s thriving fintech sector. This move positions Stripe closer to one of Europe’s financial hubs, enabling it to better serve its European clients and tap into London’s vibrant ecosystem of financial services firms and fintech startups.

A spokesperson for Stripe commented on the importance of this new office, stating that London’s role as a global financial centre made it an obvious choice for expansion.

The office will not only serve as a base for UK operations but will also act as a launchpad for broader European initiatives. Stripe plans to leverage the proximity to financial institutions and regulatory bodies in London to enhance collaboration and innovation in the payments sector.

London’s fintech industry has long been a magnet for global firms, and Stripe’s decision to establish a significant presence in the city underscores its commitment to the region.

The new office is expected to drive further growth in Stripe’s European business, which already supports a wide range of clients, from small startups to major enterprises.

Strategic global expansion

Stripe’s dual focus on technological innovation in Asia and geographic expansion in Europe reflects its broader strategy to become the go-to platform for businesses looking to scale globally.

By investing in AI-powered payment solutions and expanding its footprint in key financial centres, Stripe is aiming to position itself as a leader in the evolving fintech landscape.

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