FreedomPay - Re-imagining loyalty through payment systems

Loyalty customers are always asked to prove who they are or to remember a membership number; it's no wonder their desire to engage soon disappears.

Members of loyalty programs typically spend between 12 - 18% more annually than non-loyalty program members, according to Accenture. And yet, many programs lack the digital architecture to satisfy the demands of always-on, multi-device-using digital natives, thereby preventing loyalty from achieving its goals or delivering viable ROI.