FreedomPay - Re-imagining loyalty through payment systems

09 Oct 2019
Date submitted
09 Oct 2019
Resource type
White paper
File type
Web page Web page

Loyalty customers are always asked to prove who they are or to remember a membership number; it's no wonder their desire to engage soon disappears.

Members of loyalty programs typically spend between 12 - 18% more annually than non-loyalty program members, according to Accenture. And yet, many programs lack the digital architecture to satisfy the demands of always-on, multi-device-using digital natives, thereby preventing loyalty from achieving its goals or delivering viable ROI.
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