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Oracle NetSuite helps UK organisations take advantage of the latest GenAI capabilities

Generative AI powered capabilities across the suite help finance and accounting, supply chain and operations, sales and marketing, and customer support teams boost productivity

  • Editorial Team
  • April 18, 2024
  • 4 minutes

Oracle NetSuite today (April 17) announced new generative AI capabilities that can help UK organisations reach their goals faster and more efficiently. Embedded across the suite, NetSuite Text Enhance can help UK organisations leverage company-specific and relevant data from across NetSuite to create and refine content that is contextual and personalised.

With NetSuite Text Enhance, finance and accounting, HR, supply chain and operations, sales and marketing, and customer support teams can leverage the latest advancements in generative AI to contribute towards increases in productivity, reduction of human error, improvements in consistency, and acceleration of business processes.

“We’ve been building AI into NetSuite for several years to help our customers be more productive and successful and we are now embedding the latest generative AI capabilities at no additional cost so customers can gain further value from the suite,” said Evan Goldberg, founder and EVP, Oracle NetSuite.

“With our Text Enhance generative AI capabilities, UK organisations can leverage company-specific and relevant data to create and refine contextual and personalised content that increases speed, accuracy, and efficiency when performing nearly any type of task in NetSuite.”

Built on OCI and leveraging its leading AI services, the embedded NetSuite Text Enhance generative AI capabilities are designed to respect customers’ enterprise data, privacy, and security. With OCI Generative AI Service, no customer data is shared with large language model (LLM) providers or seen by other customers. An individual customer is the only entity allowed to use custom models trained on its data. To further protect sensitive information, role-based security is embedded directly into NetSuite workflows and only recommends content that end users are entitled to view.

By integrating company-specific and contextual data from across the suite, NetSuite Text Enhance helps UK customers enhance:

  • Finance and Accounting: NetSuite Text Enhance helps finance and accounting teams expedite collections, close the books faster, and focus on more strategic and fulfilling work by accelerating time-consuming writing tasks. Example use cases include assisted authoring for notation of journal entries, sales, purchase and other accounting transactions, customer and vendor communications, and personalised collection letters.
  • Supply Chain and Operations: NetSuite Text Enhance helps supply chain and operations teams streamline purchasing and logistics and improve the quality of product-related communications. Example use cases include suggested item descriptions and assisted authoring for generating vendor engagement letters, procurement orders, warehouse management support tickets, shipment summaries, supply chain snapshots, project tasks, and task assignments.
  • Manufacturing: NetSuite Text Enhance helps streamline and accelerate the management of manufacturing operations. Example use cases include assisted authoring of critical data entry and tracking activities including work orders and creating consistent definitions for manufacturing cost templates to avoid confusion and errors when assigning them to the manufacturing operation.
  • Sales and Marketing: NetSuite Text Enhance helps marketing and sales teams accelerate tasks and create more effective campaigns that drive revenue. Example use cases include assisted authoring for generating email content for marketing campaigns, lead-generation communications, sales quotes, and sales events summaries.
  • Human Resources: NetSuite Text Enhance helps employees, managers, and HR leaders increase the speed and accuracy of important HR activities. Example use cases include assisted authoring for generating job descriptions and requisitions, employee goals, peer-to-peer kudos, and summaries of employee performance based on feedback gathered from peers, managers, and progress against goals throughout the year.
  • Customer Support: NetSuite Text Enhance helps customer support agents increase productivity and improve the customer experience. Example use cases include assisted authoring for generating online comment responses and summarising customer events and issue records including root cause and resolution.

NetSuite Text Enhance generative AI services are powered by OCI, which hosts both prebuilt and custom models. Leveraging OCI Supercluster, which includes bare metal compute instances, ultra-low latency RDMA networking, and high-performance storage, OCI helps accelerate LLM training with the highest performance at the lowest cost.

This allows Oracle to deliver the fastest AI innovation in the industry and attract the best enterprise-focused innovators, including Cohere, to build on OCI, further contributing to the innovation feedback cycle.