Our paid social solution helps businesses optimise personalisation and targeting through Facebook. We integrate your disparate data sources to provide a richer understanding of your customers than that derived through Facebook. Use this information to cluster your customers on the basis of highly specific behaviours – such as activity on your website. Feed these directly into Facebook in order to target your ideal, high value prospects easily. Additionally, use this richer data source to find more accurate lookalike audiences to further target with personalised, conversion inducing messaging.