Ambit Customer Service Platform

Attracting and retaining customers has become more difficult in recent years as banks face competition from inside and outside the industry, in an increasingly globalized market. Retail banking customers today are more sophisticated and knowledgeable in their banking expectations and are more discerning in the selection of their banking providers. In order to address these challenges, banks need to improve the customer experience and optimize customer relationships to avoid customers transferring their allegiance.

SunGard can help. SunGard's Ambit Customer Service Platform helps optimize customer relationships by providing a single integrated view of a customer’s profile, holdings and interactions with a bank. It integrates sales campaigns and case management to increase revenue through targeted up-sell and cross-sell campaigns and helps deliver customer service excellence through effective management and resolution of customer issues.

For more information about Ambit Customer Service Platform, visit

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Customer service, Ambit, Sungard, retail banking