Software AG (Frankfurt TecDAX: SOW) today announced the appointment of Jennifer Smith as Chief Marketing Officer. Smith will report directly to Software AG’s Chief Customer Officer, Eric Duffaut, and will lead the company’s corporate, field, partner and digital marketing activities and strategies.
Eric Duffaut noted: “Jennifer brings extraordinary marketing leadership and demand generation experience to Software AG. She is well recognized for developing strategies that have accelerated growth and her industry knowledge will help us elevate the Software AG brand, stimulate increased demand for our Digital Business Platform, and drive revenue growth across our entire product portfolio.”
Before joining Software AG, Smith most recently served as Chief Marketing Officer at Globoforce and, prior to that, at Avid Technology where she re-established the market leadership position of both companies, including the growth of their platform adoption and the launch of their digital presence. Previously, Smith was Senior Vice President and Chief Marketing Officer for Progress Software, where she led a rebranding initiative that significantly increased recognition and awareness for the company. She also worked for PeopleSoft and Microsoft in Europe.
Jennifer Smith said: “I am thrilled to be joining the Software AG team during this incredibly exciting time in its evolution. The company is extremely well poised for its next decade of growth in the critically important digital transformation era. Software AG’s strong brand portfolio, market-leading software, robust financial position and strong customer-base create a compelling platform for driving the future of digital transformation.”
Software AG empowers customers to innovate, differentiate and win in the digital world. Its products help companies combine existing systems on-premise and in the cloud into a single platform to optimize and digitize their businesses. The combination of process management, data integration and real-time analytics in one Digital Business Platform enables customers to drive operational efficiency, modernize their systems and optimize processes for smarter decision-making. Building on over 45 years of customer-centric innovation, Software AG is ranked a leader in many innovative IT categories. Software AG has more than 4,300 employees in 70 countries and had total revenues of €873 million in 2015.