Zayo’s infrastructure supports growing volume of real-time data transactions
As the digital advertising industry has evolved over the past decade, marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all formats. Ad tech companies have specific infrastructure requirements for real-time bidding, including low-latency connectivity and fast, high-capacity processing of large volumes of data.
Over the past nine years, MediaMath’s client base has grown to more than 4,000 diverse global companies. Its technology platform analyzes more than 200 billion customer opportunities daily.
“Zayo’s ability to support high-power density loads and our ability to scale were key factors in winning MediaMath’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with them to leverage other Zayo services and capabilities, including additional network connectivity, designed to optimize latency.”
“The combination of Zayo’s connectivity and colocation was a big differentiator for us. While we are moving our data center to the edge, Zayo’s infrastructure ensures that we have the performance needed to process, move and store data massive volumes of real-time data,” said Keith O'Neill, senior engineering manager at MediaMath.