Banque Populaire des Alpes selects Comarch Loyalty for Banking

4 March 2015

Banque Populaire des Alpes, a regional entity of the French Group BPCE, has chosen the Comarch Loyalty for Banking solution to develop its new loyalty program called Fidéo.
Dedicated to all the customers of Banque Populaires des Alpes, the loyalty program Fidéo awards its members depending on numerous criteria as e.g., seniority, savings, expenses realized with the credit cards, subscribed banking services, as well as important events in their lives and in their relation with the bank.

The program runs on the basic of the Comarch Loyalty for Banking solution, selected by Banque Populaire des Alpes in an RFP process and deployed by the Comarch integration team. With several modules, the solution stands out due to its large functional scope, flexibility to adapt to unique nature of each project, and almost unlimited capacities of its rule engine, ensuring to set-up a dynamic and scalable program.

‘Managed entirely by the bank, the solution consists of the central Administration module – a heart of the tool where the program is managed and animated on 360°, as well as the Intranet module for advisors in agencies, Customer Web Portal for the members, the Contact Center module for bank partners, and the Communication module, all of them adapted to specific needs of the bank’, underlines Marcin Romanowski, Finance & Banking Market Manager – France, Comarch.

‘The features of the platform, as well as the numerous banking references and from the customer loyalty area convinced us to select the Comarch Loyalty for Banking solution. The real strength of Comarch was to make the loyalty program, which we had entirely designed, operational… that says a lot about their flexibility and technology performance’, says Nicolas Poughon, Marketing, Communication and Quality Director at Banques Populaire des Alpes.

‘Launched in May 2014 the program is a big success among the customers which subscribed to it and benefit of numerous banking and also non-banking advantages’, clarifies Mickael Annequin, Marketing Studies Manager at Banque Populaire des Alpes.

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