UBS SumUp wins Best Swiss App for 2014

Zurich and Basel - 20 November 2014

Exemplary, contemporary, and simply fun: UBS wins Master of Swiss Apps title for its mobile card terminal plus one gold medal in the category "Business" at Best of Swiss Apps Awards. Furthermore, the UBS Event App received one gold medal in the category "Enterprise". Bronze in the category "Games" goes to UBS Quiz and Fly.

Zurich/Basel, 20 November 2014 – The new UBS SumUp app won the Best Swiss App 2014 award at the second Best of Swiss Apps Awards ceremony held in Zurich in November. UBS's new card terminal for mobile card payments beat over one hundred other apps to take this year's top spot.

UBS was the first bank in Switzerland to launch such a low-cost, security-certified solution. The easy-to-use app allows small businesses in particular to accept payments by card. Used in conjunction with a low-cost card terminal, this makes mobile card payments possible and turns smartphones into virtual cash registers. The app was developed in collaboration with mobile card payment systems specialist SumUp.

Commenting on the new Sumup card terminal, the jury of industry professionals said it was an ingenious business idea, adding that it offers a simple, intuitive solution to the need to accept credit cards as a payment method on a mobile device. They commented that it is a simple step from unpacking the card terminal to accepting the first payment and that the app's appearance is exemplary, contemporary, and simply fun.

"As the preferred bank of Swiss businesses, UBS actively supports its clients with innovative solutions to help meet their financial needs as elegantly and efficiently as possible," said Claudia Colic, head of Transaction Banking at UBS Switzerland.

"UBS also makes a point of seeking collaboration with young fintech start-ups so we can offer our clients the most innovative solutions," added Andreas Kubli, head of Multichannel & Digitization at UBS Switzerland.

UBS was also recognized in the following categories:

"Business" category: Gold for UBS SumUp
"Enterprise" category: Gold for UBS Event App
"Games" category: Bronze for UBS Quiz and Fly 

The Best of Swiss Apps awards honor Switzerland's best apps. The awards are an initiative of Best of Swiss Web GmbH, Simsa (the Swiss Internet Industry Association), and specialist media publisher Netzmedien AG. These same institutions launched the Best of Swiss Web in 2001 and, over the past 13 years, have developed it in to one of the best-known and most-recognized business competitions.

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