Consumers are standing up for customer service standards more than ever, finds new research

20 June 2014

NewVoiceMedia, a leading provider of true cloud contact centre solutions, has launched new research which reveals that 73 percent of UK consumers are standing up for customer service standards more than they were ten years ago. 57 percent of Brits will give a business feedback in order to let them know they are performing poorly, and 37 percent feel empowered by social media to easily share their experiences.

While most consumers (64 percent) provide feedback in order to express their opinion, 12 percent regard it as an opportunity to discourage others not to use the business and four percent actively seek to damage the reputation of the company with their feedback. Interestingly, the over 55s are the most likely age range to let a company know they're performing poorly (61 percent); but are also most likely to thank a company for their service (37 percent).

Faced with a negative experience, one in five 16 – 24 year-olds will complain in the hope of gaining compensation and six percent of this age group even give feedback in order to increase their followers or likes on social media. Around half of UK consumers offer feedback to businesses through social channels, and of those, 24 percent do so because it's convenient, 20 percent claim it reaches many people and 16 percent believe it's the most effective means of getting action from the business. Nearly one in ten (9%) turn to social media as it influences other people, three percent favour it as they don't need to face anyone, and the same percentage believe there is no consequence to their complaint.

CEO of NewVoiceMedia Jonathan Gale, comments, "Customer experience is the key differentiator, and by doing it well, organisations can drive the customer acquisition, retention and efficiency that make leading companies successful. Customers want personal and engaging experiences every time, through every channel; from the steps they take to interact with a company to the agents they deal with".

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