Real-time and dynamic correspondence reduces banking customer onboarding from 39 days to only minutes
GMC Software Technology (GMC), the award-winning leader in customer communications management (CCM) and output management, will showcase its latest Mobile Onboarding application at Finovate Europe 11th to 12th February, London. This solution will help banking agents to sell products and services in real-time, thereby increasing revenue and improving customer conversion rates through a better experience.
The Mobile Onboarding application empowers front-line banking agents selling loans, mortgages and other products to create and send interactive policy documents in real-time, based on customers’ requirements. Customers can browse the documents on any mobile device - phone, tablet and PC - at anytime, anywhere; make changes and approve using a digital signature before returning it.
Previously, the paper-based process could take 14 to 39 days. Now using technology from GMC, agents can sign up customers in minutes. With the process now in real-time, customer drop outs are reduced. Through these dynamic communications, banks will also increase revenue opportunities by cross-selling and upselling products with an anticipated 30 per cent growth.
GMC Inspire underpins these types of mobile-device-agnostic applications, allowing customers to interact with documents in a secure and compliant way with country-specific regulations.
This innovative application will ensure financial services organizations meet the needs of customers in an increasingly mobile age and improve the customer experience. GMC’s recent report, ‘The end of the banking autocracy’, revealed only 25 per cent of consumers thought that mobile banking was truly interactive and only 16 per cent of UK consumers strongly agreed that banks deliver a good customer service.
Peter Mueller, President EMEA Operations at GMC Software Technology, said: “Competition is fierce amongst the banks and customer expectations are high. The first interaction with new customers is critical. Embracing the mobile revolution will improve the customer experience and shorten onboarding times to drive growth.”