HSBC 'number one' social media bank

30 September 2013

HSBC is the most effective and engaged bank on social networking channels.

Research by IMGroup analysed the activity of the UK's ten biggest lenders on Twitter, Facebook, LinkedIn and Google+.

The study found HSBC replies to an average of 68 tweets a day, with a typical turnaround time of only 30 minutes. Using a point-based scoring system, it emerged on top with 27 out of 40, followed by Barclays on 22.

This puts it significantly ahead of the industry average of six and a half hours and demonstrates the benefits associated with a proactive approach.

John Brookmyre, head of capital markets at IMGroup, said: "Social media is an obvious platform for companies to engage with their customers and gain valuable insights from a customer's social data."

Part of the reason for HSBC's success is that it set up a dedicated social media team last year that is tasked with engaging with its workforce online.

By Gary Cooper

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