HSBC is the most effective and engaged bank on social networking channels.
Research by IMGroup analysed the activity of the UK's ten biggest lenders on Twitter, Facebook, LinkedIn and Google+.
The study found HSBC replies to an average of 68 tweets a day, with a typical turnaround time of only 30 minutes. Using a point-based scoring system, it emerged on top with 27 out of 40, followed by Barclays on 22.
This puts it significantly ahead of the industry average of six and a half hours and demonstrates the benefits associated with a proactive approach.
John Brookmyre, head of capital markets at IMGroup, said: "Social media is an obvious platform for companies to engage with their customers and gain valuable insights from a customer's social data."
Part of the reason for HSBC's success is that it set up a dedicated social media team last year that is tasked with engaging with its workforce online.
By Gary Cooper