Ariel Communications Ltd, based in Hemel Hempstead, UK and IFIS Asia Holdings Pte Ltd (IFIS), Singapore, have signed a Distributor Agreement that covers the Asia-Pacific region. The agreement significantly strengthens the ability of both Ariel and IFIS to capitalise on the fast growing APAC market for FX and DMA CFD trading systems.
The agreement will provide Ariel with localised product development, project management and on-site second line support for Ariel's suite of margin FX and CFD trading products to be deployed across the region. In addition, IFIS will provide software components such as the IFIS FIX Gateway which, when combined with the Ariel products, will deliver a complete, end-to-end margin FX and DMA CFD trading platform to customers.
The new partnership will see IFIS proactively selling the Ariel iTrade multi-asset trading platform while Ariel itself will provide all necessary pre-sales and third line technical support.
"This is a perfect partnership for Ariel and provides us with an excellent launch pad into Asia-Pacific for our margin FX and CFD trading solutions," said Simon Cox, Chief Operating Officer, Ariel Communications Ltd. "IFIS is a strong, respected brand with a proven track record of success. Besides their technical knowledge and expertise, IFIS offers us invaluable insights and guidance into these exciting new markets."
Francis Lee, Managing Director and Founder of IFIS, said, "IFIS is delighted to be partnering with Ariel in Asia, we could not have found a more complimentary relationship.
Ariel's iTrade multi-asset trading application is the best of its type we have seen in Asia, and along with our cash equities trading infrastructure, existing client relationships and local market knowledge we believe we can deliver a step change to clients, allowing them to consolidate the applications they use today, take control of their own destiny and substantially grow their business."
Incorporated in Singapore, IFIS have been a strategic technology partner to numerous financial institutions across South East Asia. Over the last 13 years IFIS has successfully deployed cash equity order management, real-time price data engine and FIX gateways to these institutions. The adoption of Ariel iTrade further extends the IFIS range of financial software products and services. It also promises to meet the growing demand for a premium margin FX trading solution across Asia-Pacific.