Moonlight Media Ltd. announced today that it is being retained by Eka Software Solutions to provide specialist public, media and analyst relations. EKA is a fast-growing international company responsible for developing some of the most innovative trading and risk management technology for the world’s commodity markets.
Moonlight Media specialises in public relations, social media and marketing for financial institutions and technology companies, providing an effective mix of traditional PR and B2B social media. Its clients range from Silicon Valley start-ups to some of the world’s largest fintech corporations.
Eka Founder and CEO, Manav Garg, comments: “It made good sense to select a specialist agency with a deep understanding of the financial technology industry, particularly the commodity sector. Moonlight Media stood out for their attention to ROI and B2B social media strategy. We plan to use this expertise to develop our profile and increase engagement with our clients and wider audiences.”
Eka is one of India’s fastest growing companies, achieving consistently impressive year-on-year revenue growth, and has been named in Deloitte’s Fast 50 Technology list for Asia. Moonlight’s global remit for Eka includes representing them and their activities globally, covering the US, UK, Europe and Australasia, and communicating Eka’s unique capabilities for the highly complex physical / supply chain risk management of international commodity trading. Eka’s strategy is to provide commodity traders with the most effective single platform for physical trading and risk management of agricultural, metals and energy commodities.
John Norris, Moonlight Media Managing Director, said: “We’re excited to begin this new partnership with Eka. Their depth of knowledge of physical commodity markets and unique user-oriented perspective make them stand out from the ‘one-size-fits-all’ approach of their competitors. Eka’s ethos and ambitions fit well with those of Moonlight.”