Undeniably, Facebook and Twitter have changed the way human beings communicate on a global scale. Web 2.0 and the social Internet is now making its way into the insurance industry, affecting how staff members communicate with each other and with third parties.
In a new report, Collaboration and Insurance 2.0: An Overview of Social Software and Enterprise 2.0 for Insurers, Celent reviews how collaboration is relevant, accessible, and being deployed by the insurance industry. The report offers a definition of Web 2.0 and what these technologies mean in the context of a regulated environment dominated by disparate teams and workflows.
"Despite the challenging business case, insurers are investing in social technology," says Craig Beattie, Analyst with Celent's Insurance group and author of the report. "The impact on the culture of an organisation and the ability of this software to bridge organisational, hierarchical, and geographical walls are hugely compelling to large insurers, especially those formed by acquisitions."
The report draws together a description of this social technology, its potential in an insurance context, and some real examples from the insurance industry.