Welcome receives accolade at 5th annual PayForum conference in Paris
Welcome Real-time, the global leader in innovative loyalty solutions, today announced that it has won the Publi-News Innovative Payments award for 2012 in the merchant category. The award recognises the innovative approach Welcome has taken in creating an offering that empowers merchants participating in a bank’s loyalty programme to design their own customised campaigns and promotions. The awards were presented during the Publi-News PayForum conference held in Paris from 21-22 March.
François Dieulesaint, managing director of PayForum said, “Welcome Real-time has demonstrated great insight into the needs of both banks and their retail partners with the development of its merchant portal offering. One of the elements that stood out for us when making this award is how Welcome’s technology adds value to all participants in the payments ecosystem including the bank acquirers, the merchants and also the payment card holders.”
Philippe David, CEO of Welcome Real-time, said: “Winning this prestigious ‘Innovative Payments’ award from Publi-News means a great deal to us. We have worked very closely with banks and their merchant partners to understand their needs and have created an easy-to-use, practical solution that allows merchants to regularly renew and launch new promotions in partnership with the bank running the overall loyalty programme. By helping merchants to better understand their customers and tailor promotions to their needs it can help them attract new customers, encourage repeat visits, and drive maximum benefit to all parties participating in the loyalty programme.”