Compuware has launched a new free online service called Speedoftheweb, which attempts to help brands increase the speed of their most important websites. Aimed at banks, retailers, suppliers and others who rely on online operations, it can compare performance against competitors and suggest improvements to enhance customer experiences.
Reports can be generated by the Speedoftheweb tool to assess online users experience and navigation options and an overview of their browser experience. Content download speeds, network and server performance data, with up to 15 performance metrics available, can also be obtained via Compuware’s new launch.
As modern application delivery continues to add complexity at the edge of the Internet, speed is one of the most important factors for improving customer experience on the web. Studies have shown that improving website performance can lead to increased revenues and reduced operating costs.
SpeedoftheWeb provides a series of industry-relevant indexes, including one covering financial services, with categorised collections of 1,000 of the world’s most trafficed websites, as ranked by Alexa and Compuware Gomez benchmarks.
“With end-user expectations higher than ever, the cost of poor website performance is huge, both in terms of lost revenues and brand loyalty,” said Alois Reitbauer, the resident application performance management (APM) Web 2.0 and mobile performance expert at Compuware. “End users are showing less patience for slow-performing websites and expect their applications to perform at lightning speed. Even a slight reduction in application performance can determine if a customer will return to a website to do business again,”
“To compete in today’s complex web environment, organisations need to ensure performance along every spot in the web application delivery chain,” he added. “Using SpeedoftheWeb, businesses can see exactly how their website performs across the web application delivery chain [including ISPs and so forth].”