Company Focuses on Reducing Customer Costs and Creating a Return on Investment
Clairmail, Inc., the leader in mobile banking and payment solutions, today announced it has received the prestigious 2012 Award for Customer Value Enhancement in the Mobile Banking and Payments Services industry from Frost & Sullivan. The award is earned by a company that demonstrates excellence in implementing strategies that proactively create value for Financial Institutions (FIs) with a focus on improving the return on the investment that FIs make in their services or products.
"Clairmail has a long history of delivering effective and economical enterprise-grade mobile banking platform solutions that help customers deliver mobile services to their customers across all lines of business, including account management, bill pay, enterprise banking, mortgage management and others," said Brent Iadarola, global research director, Frost & Sullivan. "The company's proven ability to drive new levels of customer trust and loyalty, facilitate cross-sell opportunities, reduce fraud and enable measurable cost savings on behalf of FIs earned them this award."
Frost & Sullivan's rigorous best-practice research identified four key performance drivers that facilitate Clairmail's value to customers:
The Clairmail Platform – The platform offers the most comprehensive two-way mobile customer interaction platform and applications for banking, payments and card services, enabling financial institutions to offer convenient, secure, on-demand mobile services to their customers across all three mobile user interfaces: client applications, mobile Web, and SMS "actionable messaging."
Flexibility and Customization Capabilities – Deployed inside a FI's firewall, the Clairmail platform integrates tightly with core IT systems and provides greater options with regards to how FIs can optimize and present a mobile banking experience to their retail and commercial subscriber base.
Tangible Value for Banks and End Users – Clairmail customers have consistently seen noticeable returns on investment, including 5 to 6 percent improvement in retention rate among mobile banking customers and an 8 to 10 percent reduction in churn for Gen Y customers. Additionally, Clairmail services – such as its unique smartphone architecture, optimized mobile Web experience and two-way actionable alerts—drive highly personalized "conversations" between a bank and its customers, resulting in increased engagement, transactions and marketing opportunities.
Strategic Road Map – For Clairmail, mobile banking and mobile payments are not two separate services. The company believes that a rich user experience can be provided by offering an integrated banking and a payment experience in order to allow mobile subscribers to make informed buying decisions in both digital and physical point-of-sale environments.
"We are committed to delivering exceptional value and results to our customers, and are honored to have this recognized by a respected firm like Frost & Sullivan," said Pete Daffern, Clairmail CEO. "Receiving the 2012 Award for Customer Value Enhancement Award from Frost & Sullivan is further validation of the exceptional team we've built, and their dedication to building and implementing a world-class mobile banking experience for our customers and end users."