Targets expansion across the Financial Services marketplace with new messaging campaign
Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events has been appointed by Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries as its PR communications agency.
Headquartered in Colorado Springs and ranked amongst ColoradoBiz Magazine’s Top 250 Private Companies, Insurance Technologies chose Aspectus to support the expansion of its brand awareness to additional sectors within the financial services industry. Well known for its innovative sales automation solutions, Insurance Technologies will work closely with Aspectus to develop a new messaging platform based on clear, consistent and compelling company and product branding for its newest product VisibleChoice and FireLight. The campaign will target broker-dealers, advisors, and insurance carriers.
“Aspectus PR’s financial technology and financial services subject matter knowledge were driving factors in our decision to work with the agency,” said Larry Wiedeman, CEO, Insurance Technologies. “We were looking for a PR firm that truly understood our target markets and had a history of building strong brand recognition within the financial services industry. We are confident that Aspectus provides the right combination of skills, professional demeanor and passion to help promote our message in the financial services marketplace.”
Aspectus will focus on the promotion of Insurance Technologies’ VisibleChoice, an annuity sales and suitability solution for broker-dealers and advisors, as well as FireLight, an e-application business fulfillment platform for carriers and broker-dealers. Aspectus will also help Insurance Technologies present thought leadership articles and industry insight on key industry issues such as mobile technology, annuity suitability and electronic business processing.
“We are thrilled to have been selected as the PR communications and media relations agency for Insurance Technologies,” said Claudine Cornelis, COO and Managing Director of North America, Aspectus PR. “Our financial services knowledge, branding expertise, and strong relationships with the financial services trade press will enable us to build a messaging platform that resonates with broker-dealers and advisors. We look forward to developing a long-lasting relationship with Insurance Technologies as the company continues to expand across new sectors within the financial services marketplace.”