Success of initial campaign secures international relationship
Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events has been appointed by eFront, a leading provider of financial software solutions to the alternative investment industry, to manage its PR globally. The appointment follows a successful public relations campaign last year, in which Aspectus launched the beta version of eFront’s performance monitoring and benchmark analysis solution, Pevara. The account team will be drawn from members of Aspectus PR’s Financial Services practice in the New York and London offices.
The Pevara campaign quickly gained momentum, securing coverage in key media including AltAssets, Reuters Accelus and Limited Partner, as well as publication of by-lined feature articles in Reuters Buyouts and RealDeals, among others. It culminated in a series of well-attended events with product demonstrations and panel discussions.
“PR was at the forefront of the Pevara launch as we sought to build recognition for our new product,” said Clémentine Deniel, marketing manager at eFront. “Aspectus PR’s approach of writing thought-leadership articles and securing opportunities for our subject matter experts to comment on key industry issues ensured that Pevara achieved credibility. The speed with which the team got to grips with the Pevara offering and its value propositions enabled them to quickly generate results. The success of this project made it a logical step to extend the relationship across eFront.”
Aspectus PR’s content-based approach will maintain and extend eFront’s reputation for thought leadership and proved a key selection factor. Working with eFront’s global marketing team, Aspectus will now be responsible for all aspects of media relations and providing support at events.
“We’re delighted to have extended the relationship with eFront through 2012,” commented Steph Johnson, Head of North America at Aspectus PR. “eFront’s reputation as a company closing the gap between the sophistication of solutions in the listed markets with those in private equity and other alternative investments is a strong fit with our approach to PR, which is built upon creating high-quality content that resonates with the target audiences of our clients.”