Brady launches Energy Sales Manager, a unique tool for electricity retail sales

London - 20 October 2011

Brady plc (BRY.L), the leading global supplier of trading, risk management and settlement solutions to the energy, metals and softs sectors, announced today the launch of its Energy Sales Manager, a sales support solution for the electricity retail business. It gives the sales-force a powerful tool for interactive deal configuration, real-time volume profile pricing, mar-ket price sensitivity visualisation and simplified deal and offer management.

Brady Energy Sales Manager provides easily accessible, real-time pricing, which allows retail sales agents to find the best product mix for each customer. The underlying real-time forward curves give instantaneous pricing for any volume profile, for current market conditions and for any set of contract parameters. The interactive, always-available web interface displays a full cost scenario graph for immediate decision support, displaying best-, likely- and worst-case scenarios, improving product portfolio transparency and facilitating comparisons between different contracts and pricing options. Brady Energy Sales Manager is fully integrated with Elviz ETRM, including contract synchronisation with Elviz ETRM, which allows immediate hedging, risk evaluation reporting and portfolio management, as well as integrated offer management and deal capture.

Brady Energy Sales Manager supports a wide range of standard contracts, including average traded closed contracts, fixed and floating price profiles and Asian options. Going forward, it can easily incorporate new retail products as required

Frank Carlsen, CEO of Brady Energy, said: “Our new Energy Sales Manager offers an immense advantage to sales teams in the electricity retail business. It maps Elviz ETRM customer portfolios and seamlessly supports the whole process from offer creation through to contract registration, speeding up deal-entry and reducing operational risk. We are delighted to have enhanced our product offering through this advanced tool.”

“With the Energy Sales Manager, Brady Energy have delivered a significant enhancement to Elviz ETRM. We are alone in being able to offer these as a fully integrated solution, as well as an add-on module for existing Elviz customers, giving sales people at energy companies a great tool for their electricity retail customers,” commented Gavin Lavelle, CEO of Brady. He added, “I have no doubt this will provide a strong competitive advantage to the electricity retail business.”

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