Equinix, Inc. (Nasdaq:EQIX), a provider of global data center services, today launched an online instant test tool with Compuware (Nasdaq:CPWR) â the technology performance company â to help e-commerce providers ensure their sitesâ performance will deliver during the busiest online shopping days of the year. The holiday shopping season unofficially begins on November 28th, 2011, also known as âCyber Mondayâ, which occurs every year the Monday following the Thanksgiving holiday.
Slow page load times are a leading reason customers abandon a site, making site availability and response times critical metrics for Internet retailers during the busy holiday shopping season. Recent reports predict U.S. online holiday spending will grow to nearly $60 billion this year, a 15 percent increase over 2010. Developed by Compuware, this instant test tool evaluates the performance of ecommerce and other digital media websites against up to four other URLs, which could include competitors, industry leaders or other pages on a specific website. The tool is for ecommerce and digital media companies to track the performance of their website, as well as determine how they stack up against other companies and help them take the steps necessary to improve their sitesâ performance.
âResearch shows that 40 percent of consumers will not wait more than three seconds for a page to load before leaving a website, and this expectation is only increasing. In fact, delays of only several milliseconds can frustrate some visitors enough to drive them away before they become customers. At Equinix, we are committed to helping ecommerce and digital media companies on Platform Equinix to not only scale quickly and avoid downtime, but also achieve better site performance and thus drive revenue for their business. This becomes particularly important during the busy Black Friday and Cyber Monday shopping days when consumers are particularly eager to get in on the best deals,â said Chris Sharp, general manager of content and digital media at Equinix.
There are a number of steps ecommerce companies can take involving their data centers to deliver the best possible online shopping experiences. Colocating their data center within the same facility as their ecosystem of partners and suppliers, and directly cross-connecting with these partners reduces latency as well as costs. It also allows them to easily scale to handle the significant surge in traffic that occurs during the Black Friday / Cyber Monday week and through the holidays. Itâs also important for ecommerce companies to locate their servers and data in close proximity to their customers, which for most ecommerce companies means locating near major population centers. Finally, having a choice of network providers not only gives companies pricing power, but also allows them to optimize their network for the best performance and redundancy.