Changes to CIO mobile management driven by consumers, says Gartner

10 November 2011

Corporate mobile management styles will be shaped by the increasing impact of consumer behaviours on the work place, an IT analyst has said.

According to Gartner, chief information officers (CIOs) need to prepare themselves to be flexible when setting their corporate mobility strategies as the rise of smartphone use continues to blur the distinctions between consumer and employee.

The rise in the consumer use of smartphones, apps and new mobile ecosystems is having a direct impact on the business world, the research body explained.

Carolina Milanesi, research vice-president at Gartner, said: “The landscape of devices and user needs is changing. CIOs are facing mass-mobility, and it is expected to grow rapidly.”

New strategies of management expected to evolve include 'control-orientated' - where all aspects of smartphone devices are controlled by the organisation and 'innovation-orientated' - where the user is able to have “substantial autonomy” but also access to support when needed.

Gartner’s figures show that the combined sale of smartphones and tablet computers will outpace those of PCs for 2011.

The figures showed that the sales of smartphones will reach 461.5 million in 2011.

By Jim Ottewill

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development