Kurtosys acquires Sponge

London - 3 August 2011

Kurtosys Systems, a global provider of digital media and communications to financial services, is proud to announce the acquisition of GetSponge.com; a specialist technology company that powers expert Q&A communities, helping brands connect and engage with their customers via powerful online conversations.

Kurtosys transform the way financial and business information is presented and consumed through digital media. Our leading edge solutions support global financial brands to increasingly connect with their customers through harnessing the power of online and mobile communications. Kurtosys supports businesses to cost-effectively re-position their customer propositions for the digital age.

Adding the community building expertise of GetSponge.com to the Kurtosys suite of media and communication technologies further demonstrates Kurtosys commitment to innovating financial services through the digital economy. GetSponge.com will be integrated into the Kurtosys platform – offering customers a complete range of media and digital communications hosted within Kurtosys's financial services cloud infrastructure.

Intelligent consumers trust other people's opinions more than anything else. GetSponge.com technology allows financial brands to leverage the impact of social networking, ensuring that online debate drives content and traffic towards, rather than away from, a brand. The GetSponge.com platform plugs into major social networks and can be quickly deployed with minimal effort, bringing maximum rewards without large investments in time and resources.

Mash Patel, CEO of Kurtosys said, "We are delighted to welcome GetSponge.com into the Kurtosys family. Today's customers expect to interact with the brands they trust. They don't just want access to great information; they want to join in the conversation and help create it too. GetSponge.com technology will give our financial clients a fast and cost-effective way to create online communities, giving them a high definition view of their customer's interests and expertise, whilst maintaining the degree of content control that's essential in the financial sector."

Philip Goffin, President of Kurtosys said the "GetSponge.com" acquisition furthers our media and digital communications strategy and our aspiration to be the partner of choice for financial services businesses in developing their digital presence.

Krutal Desai, CEO and Founder of GetSponge.com, added, "Kurtosys are the ideal company to take GetSponge.com to the next stage, utilizing their transformational technology to create expert Q&A forums which will propel financial brands into the next generation of information exchange."

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development