Fidessa Appoints Dorothy Friedman as VP Marketing for the Americas

New York - 20 October 2010

Former Senior SunGard Exec Brings Deep Financial Experience and Creativity to New Post

Fidessa group plc (LSE:FDSA) provider of high-performance trading systems, market data and connectivity to buy-sides and sell-sides globally, today announced that Dorothy Friedman has been appointed to Vice President of Marketing for the Americas. Ms. Friedman will be responsible for heightening Fidessa’s exposure in the US, Canada and Latin America, and will help drive the company’s growth by rolling out creative programs and maintaining a strong public presence within the region.

Prior to Fidessa, Ms. Friedman held a variety of senior-level marketing positions with both SunGard and Broadridge Financial Solutions where she was responsible for developing and managing strategic communications campaigns. While at SunGard her marketing campaigns generated significant new sales leads and she was instrumental in leveraging the company’s social media programs to elevate the online presence of its brokerage and clearance business. Her accomplishments at Broadridge included leading a team to establish a new corporate identity when the company was spun off from ADP, and amplifying press coverage more than 50 percent without increasing her budget.

Fidessa Corporation EVP, Marketing, Martin Hakker said, “Dorothy comes to us with a wealth of industry contacts and a long track record in marketing financial technology solutions. She will be instrumental in our efforts to bring more value to Fidessa through integrated marketing programs across the Americas, as well as augmenting our global communications efforts significantly. Her past achievements reflect her dedication to the financial industry and I expect to see that same level of enthusiasm and passion during her tenure at Fidessa.”

Ms. Friedman commented, “I look forward to bringing my industry expertise to bear across Fidessa’s business in the Americas. I understand the importance of communicating with C-level decision makers and the imperative of maintaining a high profile for Fidessa among our valued customers and prospects. The company’s roster of award winning solutions and track record of innovation in the marketplace give me a great deal of ammunition to be successful in this task.”

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