Digiterre, the leading provider of software products and solutions for the investment management and energy & commodities industry, today announced that dCRM has been awarded Best Buy-Side CRM product/service by Buy-Side Technology magazine, published by Water technology, in its recent Buy-Side Technology Awards.
âThe level of competition for this yearâs awards was more intense than ever, which resulted in a record 178 entries across 24 categories,â says Victor Anderson, Editor, Buy-Side Technology magazine. âIn the CRM category, we looked for functionality that was highly specific to the investment management industry. In this respect, Digiterreâs dCRM was the clear choice of the judges, standing out significantly from its competitors.â
dCRM is Digiterreâs leading web-based relationship management system, built specifically to support marketing and investor servicing processes within the investment management sector. Its fund flows module allows investment managers to link investor holdings data with relationship information and is one of several aspects of the system which differentiate it strongly from other, more generic CRM applications. Digiterre signed 17 new clients for dCRM in the judgement period for the awards (June 2009-2010) and has gained commitments from seven more since the end of the period.
âWe are clearly thrilled to have won this award,â says Ian Murrin, CEO and Founder, Digiterre. âIt is a testament to the quality of our product, people and customers. It is also an endorsement of our vision, to deliver a solution that is highly relevant to investment
managers, primarily in attracting and retaining profitable investors, but increasingly in operating a compliant and efficient business.â