E2W to support Alternative Investment Solutions Sales Drive

27 May 2010

A global provider of mission critical software and IT services to institutions in virtually every segment of the financial services industry retains E2W to support its Alternative Investment Solutions Sales Drive.

To maintain its leading position in a niche marketplace, this global provider needs to ensure that its finite number of potential clients are, and remain, aware of capabilities and innovations. Mindful that professionally and sustainably reaching out to potential clients ensures that their interest is captured (and not missed) at the appropriate point in a buying cycle; this global provider has
appointed E2W to help deliver this element of their Sales and Marketing Mix.

Karen Fairbrother, Business Development Manager for E2W adds; “In today’s challenging and turbulent market, securing high awareness levels, generating and captu ring interest are paramount. Retaining E2W to do this secures our client the valuable prospect of being involved in all opportunities in their core markets. Retaining E2W ensures that this new client ‘KNOW’ all the key decision makers in their market, and that the key decision makers in their market ‘KNOW’ this global provider. In this way, E2W ensures that your client does not miss opportunities in their core market and that they are in a lead position for securing New Business, having already developed relationships and gained mindshare. We are delighted to be partnering with this recognized market leader and demonstrating the value of the E2W process”

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