eFront opens new office in Hong Kong to pursue expansion in Asia

Hong Kong - 25 May 2010

eFront, a leading software provider of financial solutions, is pleased to announce the opening of its Hong Kong office. eFront continues to demonstrate its support to the rapidly growing Alternative Investments market by enlarging its presence in Asia.

The new Hong Kong office will focus on addressing the Private Equity, Real Estate and Infrastructure investment sectors in Asia-Pacific. In particular, the new office will provide implementation services and local support to eFront customers in the region.

The Hong Kong office provides eFront with privileged access to one of the most dynamic financial communities in the world. Private Equity, Real Estate and Infrastructure investments have been growing at a tremendous pace over the past few years in Asia-Pacific in general and in China in particular. This brings large market opportunities for FrontInvest, eFront's flagship software suite for Alternative Asset Managers. According to recent market surveys, China remains the most attractive emerging market for GP investments: 44% of investors plan increased exposure in the country according to the 2010 EMPEA/Coller Capital Emerging Markets Private Equity Survey.

The new office expands eFront's international footprint and consolidates its global leadership in the field of software solutions for Alternative Asset Managers, in particular Private Equity, Real Estate and Infrastructure investors. Mr. Tarek Chouman, Managing Director Asia & Middle East, will lead the new entity.

“We are thrilled about the rapid growth eFront has experienced over the past year and are excited about the opportunities that come with opening this new office,” commented Tarek Chouman. “We know that Asia has a great amount of potential and we look forward to developing new relationships in this region. The Asia-Pacific alternative assets market has definitely matured with the emergence of well-established fund managers, with experienced teams and proven track records”.

In addition to Asia, eFront has offices throughout North America, Europe and the Middle-East.

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