The bank is currently promoting its alternative assets funds, as well as coming up with new guaranteed income target-date funds, as its looks to expand its share of the 401(k) market, which is worth an estimated $2.7 trillion.
Bill McDermott, managing director at Goldman Sachs Asset Management and head of the firm's defined-contribution division, told Bloomberg: "We understand risk and we understand asset allocation.
"We're looking to leverage that for the 401(k) market."
According to its latest figures, Goldman Sachs' assets in the sector currently stand at about $17.5 billion, far behind market leader Fidelity Investments, which has assets under management in the region of $347.8 billion.
Last month, Goldman Sachs recorded total net earnings across all of its divisions of $3.46 billion for the opening three months of 2010.
The first quarter results also saw it maintain its position as the top company in terms of investment banking.
By Gary Cooper