Pendo LLC Powers Growth Strategy with Advent’s Integrated Suite

San Fransisco - 10 May 2010

Registered Investment Advisor Turns to Advent Portfolio Exchange® and Moxy® to Optimize Efficiency

Advent Software, Inc. (NASDAQ:ADVS) a leading provider of software and services for the global investment management industry, today announced that Pendo LLC is using Advent’s product suite including Advent Portfolio Exchange® (APX), its award-winning, integrated portfolio and client relationship management solution, and Moxy®, its industry leading trade order management solution.

Manhattan-based Pendo LLC is a registered investment advisor serving high-net-worth individuals and institutions. As a start-up three years ago, the firm needed a technology platform that was efficient, fully integrated and would allow the firm to grow with minimal incremental investment in technology or headcount. Pendo LLC turned to Advent to achieve those goals.

“Having a well integrated portfolio management and trading platform is crucial; importing and exporting data from APX to Moxy® is a seamless process and on a daily basis saves us a huge amount of time and effort,” said Tina Larsson, Chief Executive Officer and Lead Portfolio Manager, Pendo LLC. “We started with just three people and have been able to retain the size of our operations because the technology is that good. We believe that we could grow from a $50 million to a billion-dollar firm with the same environment that we have now. Advent is a necessity, no question.”

“Our solutions are designed to help firms, large and small, achieve efficiencies at every level,” said Michele Holton, Director of Product Marketing at Advent. “Pendo’s use of APX and Moxy® is a great example of how our comprehensive suite can provide firms with a scalable platform for growth. It’s gratifying to hear that Advent is helping Pendo take their business to the next level.”

Become a bobsguide member to access the following

1. Unrestricted access to bobsguide
2. Send a proposal request
3. Insights delivered daily to your inbox
4. Career development