Caplin Systems Ltd. is pleased to announce the introduction of its User Experience (UX) Design Service. This complements the companyâs existing single-dealer platform framework software and service offerings.
User experience (UX) means much more than creating an attractive user interface. âGetting the UX right can make a single-dealer platform indispensable, create competitive differentiation and maximise ROI,â said Duncan Brown, head of the UX design team at Caplin Systems.
âImplementing a single-dealer platform creates a way to win and retain business. It must deliver the products and pricing that users want. But for them to use an SDP and keep coming back they also demand ease-of-use and a workflow that matches and accelerates their own process, delivered through an intuitive, easily navigable interface,â Brown continued.
Several of Caplinâs clients, leading international investment banks, have already been working on UX design with Caplin Systemsâ UX design team. Paul Caplin, Caplin Systemsâ managing director, commented, âOur clients are increasingly asking us to provide the resource and expertise to design the front-end user experience. Clients working with our UX team have extracted as much value from going through the process as they have from our creating a unique, fit-for-purpose user interface. We have built up a body of expertise and competence in UX. Positive customer feedback has persuaded us that now is the time to offer this as part of our Professional Services portfolio.â
Brown, an experienced information designer whoâs been with Caplin Systems for more than two years, said, âWe have developed an eight-stage, user-centric process that begins by uncovering the fundamental user needs and motivations that the project should be addressing. It concludes with a detailed visualisation of the user interface and interaction design: the âblueprintâ for the SDP.â