Entitled âUsing Analytics in Customer Retention and Uplift Marketing Programsâ and presented by Carol Cowan, vice president, product management and marketing, Bank Solutions, Fiserv, the case study focused on the use of analytics in customer retention and cross-sell programs. The presentation covered several case studies from organizations using the technology to analyze customer trends and perform uplift modeling. Results indicated that users were able to improve marketing campaign results by 30-300% while decreasing marketing program costs by as much as 40%.
The âBest of Financial Technology Insight Attendee Choice Awardsâ winners and nominees are chosen solely by the executives attending the Summit - primarily director-level and above technology management positions at top global banks and other financial institutions. âI believe the awards selected by our attendees truly represent the best of the strategic initiatives and new products that are driving growth in the financial services industry,â said Bill Sell, vice president and general manager, CrossTech Media. Fiserv was also nominated in the categories âBest Market Solutionâ, âBest New Technologyâ and âBest Overall Vendor.â Financial Technology Insight Summit is a two-day, invitation-only educational and networking program with structured attendee/sponsor interaction. Award voting takes place on the final day of the program and is based on solutions and product knowledge gained throughout the various educational programs. Twenty-two vendors were in attendance including IBM, Infosys, Harland Financial Solutions and Tata Consultancy Services.
âFiserv is honored to receive this recognition from the industry for the innovative use of one of our client growth solutions,â said Tony Catalfano, division president, Bank Solutions, Fiserv. âWhen financial institutions can more effectively reach and understand their customers, they are in a stronger position to succeed and become a leader in their market. With vast market knowledge and global expertise, Fiserv has a commitment to industry-leading quality standards, and ongoing investments to drive innovation and industry transformation.â
An example of the Fiserv core competencies in Customer and Channel Management and Data Analytics and Business Insights, Aperio is a next generation customer interaction management solution that provides financial institutions the ability to enable customer centricity. A true multi-channel solution, it integrates and automates business processes and tracks customer interactions across multiple channels. Organizations then have the capability to proactively make decisions about how to proceed with a customer â based on real-time data. The solution is pre-integrated with the SignatureTM Bank Platform from Fiserv and is also available neutral of core provider.
Financial Technology Insight is produced by CrossTech Forums, in partnership with IDC Financial Insights