RenderRight accesses a database of information about specific mobile devices and their respective features and functionalities to automatically populate pertinent service attributes onto the mobile device. This ensures that the user has an accurate view of the application, with text or icons located in the correct area of the screen, and that all functionalities displayed are supported by the device. For example, a phone with a touchscreen will display mobile banking functionalities as icons that can be accessed by tapping them, whereas a mobile device without touchscreen capability might display the same functionalities within a text menu accessed through the phoneâs keys.
The incorporation of RenderRight enables Mobile Money from Fiserv to optimize mobile banking services on a broad range of mobile devices, including Blackberry smartphones, the Apple iPhone and the recently released Palm Pre. The RenderRight engine was developed by M-Com, which has been a Fiserv partner since September 2008.
âConsumers have high expectations regarding the functionality of mobile services, and many are not willing to give an application a second chance if it is hard to navigate,â said Calvin Grimes, mobile solutions product manager, electronic banking services, Fiserv. âCustomizing the user interface with RenderRight enables Fiserv to deliver a positive user experience that can lead to increased adoption and a positive return on investment for financial institutions that offer mobile financial services.â