Ashcroft, a seasoned professional in Banking and the application of technology has extensive experience in working with Financial Institutions and major Corporates throughout the Nordic and Baltic countries. Before joining Pinpoint he has held senior commercial positions with several leading banking software companies specialising in building strong business relationships with organisations in Denmark, Finland, Norway and Sweden as well as Estonia, Latvia and Lithuania. Ashcroft has a strong retail and treasury banking background having worked for major UK Institutions before embarking on a software career with Internet Systems. His arrival deepens Pinpointâs capabilities in systems selection and programme management having led the sales process into many of the major Institutions and Corporates across this region.
Over the coming weeks Ashcroft will be leveraging his reputation in this territory to introduce the service products offered by Pinpoint, whilst he works on strengthening the team of senior consultants needed to address the wide ranging opportunities that exist in this region.
CEO, Patrick Hayward said âthat Paulâs intimate knowledge of the territory and his high reputation with senior executives in both the major Banks and Corporates across the region will help Pinpoint rapidly establish a strong presence in this very active marketplaceâ.
Pinpoint Integrity has been established for 5 years, initially supporting the management information and data organisation requirements of many diverse types of banks and financial institutions and more recently helping emerging Banks and MicroFinance institutions to develop strategies and establish their respective market positions.