Sarsha Adrian Joins Graber Associates

Burlington, MA - 14 July 2009

Graber Associates LLC, a public relations, marketing, and research firm serving financial services, technology providers, and small businesses, today announced that Sarsha Adrian has joined its staff as senior research consultant.

Sarsha is a pioneer in online collaborative payments. In 2003 she founded a cutting-edge web business-to-business payments company, Collaborative Financial Concepts (CFC). That company's flagship product, Business Payment Connection, uses web technology in a secure environment to accelerate small business cash flow while enabling banks to build market share.

In May 2006, RightPath Payments incorporated CFC and Sarsha was named president. She remains an advocate for banking applications that address the needs of small business.

"The banking industry will play a key role in the country's economic recovery, and the engine of the recovery will be small and mid-sized businesses. That's where the wealth is built, that's where the jobs are created," said company president Ray Graber.

"Sarsha knows small business finance like the back of her hand. She has seen it from every angle, including her ten years as an entrepreneur. We're delighted that Sarsha has become a member of our team."

Prior to founding CFC, she was eBusiness Financial Network (eFN) Director for Primestreet, a Royal Bank of Canada start-up. The company provided open-finance infrastructure through a network comprising lenders and finance companies who offered a broad range of products and services across North America. Primestreet's eFN processed applications and provided online credit scoring and fulfillment.

Sarsha has more than 30 years' experience in technology, strategic planning, and business development working for leading companies like IBM. Her software systems development background eventually led to program management responsibilities. She has spent a substantial part of her career advising early-stage and small businesses. Her most recent post was as a corporate banking analyst for Mercator Advisory Group.

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