New branch in Dubai

20 November 2008

With great confi dence and unwavering belief, SAGE SA from Switzerland opened up its new branch in the main hub of Information Technology in the GCC, at the Dubai Internet City, right in the heart of Dubai, UAE. Following its successes in Europe and in South East Asia, SAGE decided to expand to the Middle East with a new offi ce and with their fl agship banking software, Prospero.

Sage Advanced Solutions FZ-LLC was established in Dubai so that it can be closer to its clients all over the GCC. Despite the fi nancial crisis, SAGE believes that there is huge potential in the region and a strong need as well to systemize and organize processes in fi nancial institutions.

As Jean-Luc Freymond, CEO of SAGE states: “Our banking system, Prospero, will not only streamline the banking processes in the Middle East, but we will also bring our expertise in swiss banking to the region.” Tarek Hamdan, CMO of Sage, adds: “We are confi dent that even though markets are going through tough times, the GCC will remain upbeat and that now is the time for fi nancial institutions to invest for the near future, for the comeback growth of their industry.”

Hamdan will be heading the whole GCC from the offi ce’s operations in Dubai. Sage also has a branch in Singapore which handles the South East Asian operations.

SAGE, headquartered in Lausanne (Switzerland) is becoming the new reference when it comes to providing integrated modular Front to Back Offi ce Banking systems.

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