Cape Town is the head office of PIC Solutions and whilst much of the news over the past year has been about the growth of the other four offices in Dubai, Johannesburg, Manama and Nairobi, business in the Cape continues to grow from strength to strength. The expansion of the Cape Town-based team is to cater for the ever-growing client base and demand for locally based relationship management and support.
Cheryl has 9 years sales and marketing experience. Whilst completing her final year for BA degree majoring in Psychology and Political Studies, Cherylâs working career was kick-started with a sales position at one of the largest telecommunications companies in South Africa. Cheryl was responsible for the acquisition of new business and the retention of existing business, focusing on corporate business. A move to the pharmaceutical industry ensued, where Cheryl was responsible for the marketing of a portfolio of ethical drugs to a targeted group of General Practitioners and Specialists. During this time, she completed a BCom Honours degree in Marketing and Management at the University of the Western Cape. In 2004 Cheryl moved into the financial services industry, working as a customer relationship manager for Prism Holdings, now NET1 U.E.P.S., focusing on the EasyPay offering. After two years, she took over the marketing function, launching EasyPayâs first television campaign. Cheryl is a member of the Institute of Credit.
Cherylâs experience and industry knowledge will further increase PIC Solutions capacity to deliver end-to-end credit risk management solutions to clients in the Western Cape.
Stephen Leonard, Chief Executive Officer, states âPIC Solutions is excited about expanding our relationship management bandwidth in our Cape Town home market and Cheryl joins Alan Swift, an industry veteran, who has been a Senior Relationship Manager with us for over 5 years. We are committed to increasing the services and product offerings we provide to both our long-standing and new clients and this expansion recognises PIC Solutions dedication to provide an ever-improving level of relationship management to our ever increasing list of clients. I am confident that the addition of Cheryl will help us enhance our competitive edge and maintain our industry leadership as the largest specialist credit risk solutions company in both Cape Town and the entire EMEA region.â