FusionExperience continues its growth strategy by announcing plans to acquire digital design specialists, System Minds

3 December 2008

FusionExperience announced today the exchange of contracts to acquire System Minds the user centered design (UCD) specialist. The transaction, which is conditional, inter-alia, upon the approval of System Mind's shareholders, is scheduled to complete by year end. This acquisition will see System Minds joining the ever growing global solutions group FusionExperience.

The move will create a solutions group with full design, build, and deployment expertise, operating out of multiple global locations. FusionExperience will become one of the UK’s leading design and build agencies in the UK. Ian Wilding will continue in his role as Managing Director at System Minds and in addition will take up an executive role on the board of FusionExperience in 2009.

Ian Wilding, Director System Minds,
“Being part of the FusionExperience Group is a very exciting opportunity for System Minds. I believe that we each share the same principles which are to provide the ultimate experience for our clients, adding value to their business. I am personally looking forward to the challenge of growing the System Minds business significantly over the coming year, as well as playing an active role on the leadership team of the Group. The ability to complement our design services with full build, deployment and insight services will be of great value to our existing clients and open a whole new market to us for those clients who want the full service agency.”

Steve Edkins, Managing Director FusionExperience,
“I am delighted that System Minds is joining the FusionExperience Group. Each acquisition or alliance which FusionExperience enters into enables us to broaden our client base and expand our service offerings; thus deepening our client relationships across multiple sectors and regions. System Minds design and digital expertise strengthens our offering and will further enrich our clients’ experience.”

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