SEEBURGER Appoints Richard Reynolds as UK Sales Director

6 August 2008

SEEBURGER UK has announced the appointment of Richard Reynolds as its new Sales Director. Richard is running the UK sales and marketing office and has overall responsibility for SEEBURGER’s development and growth in the UK.

Richard joins SEEBURGER from Atos Origin, where most recently he was responsible for a number of major customer accounts. Richard has been heavily involved in the business to business (B2B) integration market for many years, holding many key accounts in the automotive, CPG, retail and high tech electronics industries.

“SEEBURGER is an excellent company with an unrivalled reputation for delivering the highest quality application and B2B integration in the industry. I am delighted to take on this role and look forward to building further on SEEBURGER’s UK presence, driving the company forward and increasing market share,” says Richard Reynolds.

He continues, “Integration has become one of the most important areas in driving further proliferation of IT systems throughout many organisations. Many companies are looking to fully exploit the technology and systems they already have rather than investing in costly and hard to support new systems. SEEBURGER’s software is proven with the leading ERP environments, including SAP, Oracle, Infor, IFS and Lawson. I am looking forward to helping deliver solutions that provide massive cost-savings, rapid return on investment, reduced total cost of ownership, increased efficiency and maximised profitability to new and existing customers.”

SEEBURGER has recently launched new and enhanced versions of its key software applications, including the Business Integration Server (BIS), Portal solutions (business activity monitoring, partner roll-out, reporting, task management), SAP XI/PI EDI components and the 4Invoice (invoice-to-ERP) solution. Richard concludes, “We have some of the industry’s most technically-rich and exciting integration products in our portfolio and I am really looking forward to approaching the UK market with them. We already have key customers across many industry sectors, such as Carlsberg, P&O Ferrymasters, Tetley Tea and WHSmith that are benefiting heavily from our solutions and it will be my responsibility to significantly increase our customer base as well as developing further business enhancement opportunities for our existing customers.”

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