24 April 2008

Today Reignite launched MyPlan - a ground-breaking Rich Internet Application (RIA) platform for the financial sector. MyPlan is a state-of-the-art online wealth management application that sets new standards for online channels within the financial marketplace.

MyPlan allows financial institutions to provide their clients with an innovative online application to store update and manage all of their financial information including income, expenditure, investment portfolios and other asset classes. However, MyPlan is much more than just an information repository, it provides users with up-to-date information on the performance of their investments, automatic updating of information and a channel of communication with their financial advisors and other people and organisations within each user’s financial circle. Using the latest in RIA technology, the product provides dramatic performance and usability improvements over traditional web-based applications and brings the community aspects of Web 2.0 to the financial sector. Even better, MyPlan can be deployed as a desktop application which can access locally held files.

“The online channel is now more than ever the most important channel for any organisation in the financial sector” said Archie Thomas, Managing Director of Reignite UK, “and it can now be your company’s biggest market differentiator. Getting your online channel right should be your number one priority. MyPlan allows a financial organisation to reach out to a wider customer base at significantly reduced cost. It will reduce client churn by adding real value and will achieve higher sales conversion rates by targeting the right product to the right customer at the right time. Additionally, MyPlan can be tailored to meet the image and the functional requirements of a specific organisation”

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