The offer, which is limited to end user organizations only in the public or private sector, is valid until 31 December 2007. The initiative is designed to replace outdated data quality software that is either underperforming or no longer in use, and introduce organizations to the rich functionality of modern, sophisticated data quality intelligence.
âData quality is a pervasive issue for businesses, yet many implementations of older solutions have effectively become âshelfwareâ because they have failed to keep up with todayâs demand for quality information in Business Intelligence, Master Data Management and CRM systems,â said Dr Jonathan Pell, CEO of Datanomic Ltd. âThe legacy data quality software vendors are struggling to make the transition from a collection of separate tools developed for processing names and addresses to an integrated solution that can handle complex data of all types. Datanomic is leading the industry with legacy vendors such as Trillium Software playing catch-up; their latest release offers so called ânewâ functionality that dn:Director has had for more than eighteen months.â
âData is an organizationâs second most valuable asset, but whilst businesses recognize the critical nature of protecting and ensuring the integrity of this asset, few have robust enterprise level solutions in place,â Pell continued. âThe cost and complexity of achieving this with poorly designed data quality software is prohibitive. Frequently where a data quality tool has been purchased for a specific project, such as a data migration, it has subsequently been abandoned and left to gather dust on the shelf. Datanomicâs dn:Director software is radically different from other data quality solutions; it was the first fully integrated application and, with minimal training, enables business and IT users to work collaboratively to understand, improve, protect and control data quality. This is why weâve embarked on this initiative, which allows organizations to trade in obsolete software from Trillium Software, DataFlux, Informatica and Business Objects and trade up to dn:Director for free.â
Described by industry analysts as âarguably the most flexible data quality productâ, Datanomicâs dn:Director provides a single, unified platform that enables non-IT personnel, such as data stewards, business analysts and owners of data, to identify and rectify the compromised data which place enterprise operations at risk. As a single product that encompasses profiling, analysis, transformation, cleansing and matching, dn:Director 6.0 enables better understanding, improvement, protection and control of data quality for all types of structured and non-structured, real-time and non-real time information.