NewLink launches the Vista™ insurance, wealth management and banking enterprise business framework on the Microsoft Visio™ platform

2 March 2007

NewLink Group Inc. announces the launch of the Vistaâ„¢ insurance, wealth management and banking enterprise business framework on the Microsoft Visioâ„¢ platform. NewLink has documented more than 500 business functions in Visioâ„¢, ready to be used by organizations during process definition, process improvement or business requirement projects.

The Vista™ Service Oriented Architecture framework – Enterprise Business Model is a knowledge framework for managing, planning, designing, developing and implementing processes and technology for the insurance, wealth management and banking industries. Vista™ covers the full breadth of the business managed in an enterprise. The Vista™ Enterprise Business Model includes a definition for each of the 500 business functions, the data structure managed by the business functions and a map describing the relationships between the business functions and the data.

Vista™’s knowledge base is a result of more than 50 years of industry related expertise, 10 years of direct modeling effort, and represents the best practice approaches found in 8 different countries. Vista™ encompasses such concepts as: segmenting target markets, improving the product development process, managing customer relationships, cross-selling products, maximizing distribution channel effectiveness, managing the life cycle of contracts, measuring business success, and supporting business functions with appropriate technology.

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