Independent Research Firm Again Cites Tridion as a Leader

Amsterdam - 17 July 2007

“Tridion Leads in WCM For External Sites”

Tridion, a leading global provider of Web Content Management solutions, today announced that Forrester Research has positioned Tridion again as a leader in Web Content Management (WCM) for external sites in ‘The Forrester’s Wave™: Web Content Management For External Sites, Q3 2007’. Forrester evaluated 11 leading Web content management vendors across 190 external site content management and delivery criteria and found that Tridion has established “clear leadership in enabling organizations to manage and deliver persuasive content customer experiences.”

In the new report, Kyle McNabb, Senior Analyst at Forrester Research states: “Tridion complements its strength in both content delivery and content management with a graphical, user-friendly tool set that allows content administrators and site managers to easily create and target content. Tridion also differentiates itself from other vendors with comprehensive globalization functionality, which allows its users to centrally administer Web sites in multiple languages.”

The report shows that enterprises are looking for “systems that serve core operational demands…to help them manage and deliver content to targeted groups and individuals.” Forrester sees that “Increasingly, enterprises need globalization assistance as they look to centralize and streamline operations, all the while giving local marketing teams the flexibility they need to market to and serve local customers.”

Forrester found Tridion “has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. Tridion excels in personalization and multi-site and multi-language functionality.” Forrester states that Tridion now “leads charge into persuasive content” by offering site managers “powerful out-of-the-box functionality for creating personalized site experiences.”

“Just as two years ago we are proud that a renowned, independent research firm as Forrester has again identified Tridion as a leader in the international Web Content Management market,” says Pieter Varkevisser, Tridion CEO. “We, like Forrester, see that consumers and businesses have ever higher expectations and expect their customer experience to be tailored to their specific needs and preferences. The joint combination of Tridion and SDL is in prime position to capitalize on these market trends. We will make a difference in our global marketplace just as we help our customers do in theirs.”

According to Forrester enterprises have been “reinvesting in their Web initiative-upgrading or replacing their WCM systems.” The Forrester analysts see an “especially good fit between Tridion and buyers that have global Web site needs, want to implement personalized content on their Websites and want to empower non technical users to manage the site.”

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