"The ability to produce intuitive, informative, visually rich and dynamic customer communications is critical for banks to acquire, retain and grow their customer relationships," said Madhavi Mantha, senior Celent analyst and report author. "Banks need to select a vendor solution that makes customer communications visually appealing and easy to understand through the use of charts, images and tables. Additionally, banks must seek solutions that provide business-users with the ability to make changes with less reliance on IT resources â providing greater flexibility to respond to customer needs in a timely manner."
Celentâs "market leaders" were determined by vendor strength in the banking marketplace and were selected in accordance with the following criteria: self-reported banking client base, frequency of citation as a top competitor by other vendors, as well as Celentâs proprietary research.
"Celentâs recognition of CSF validates both our customer communications solutions and the guiding principles behind their initial development and continuing enhancement," said Holly Huggins, vice president, general manager Metavante CSF and Biller Service Provider. "A wide-variety of sources have inundated people with far too much information for many years, making it difficult for organizations like banks to get their customersâ attention. With that thought in mind, and knowing that todayâs market opportunities come and go rapidly for our clients, Metavante offers tools such as CSF Designer, DesignerWeb, CSF Re@ltime and FasTest as solutions to these challenges."
A product within Metavante Payment Solutions, CSF is the premier customer communications tool for over 300 clients representing various industries. Enabling Web access to CSF and eliminating the gap between IT and business-users, CSF DesignerWeb was judged "Best of Show" at On Demand Conference 2006 in the "Content and Document Management" category. CSF Re@ltime enables "on-demand" customer communication production, while FasTest automates many of the document-testing processes that industry analysts say consume between 40 and 60 percent of document creation hours by producing a side-by-side "before and after" presentation complete with highlighted changes. This eliminates the need to scan through reams of paper to ensure change accuracy.
The Celent report, which analyzes the key issues and components of document creation and management for the banking industry, defines document creation as customer communications and correspondence. According to the report, the ability to produce informative, attractive and interesting customer communications is paramount to acquiring, retaining and growing client relationships.
Celent's "Document Management in Banking" report is based on both vendor-provided and publicly available information about banking-specific applications and infrastructure software.