TIBCO Software Inc. (NASDAQ: TIBX) today announced a 17-city worldwide SOA Bus Stop Tour that will allow the company to communicate directly with key customers, partners, and analysts in great depth about its expanded service-oriented architecture (SOA) platform. Beginning 5 February in Zurich, TIBCO SOA experts will demonstrate how the companyâs latest products can help customers better solve problems related to faster application development, integration and deployment, while reducing IT costs.
The information technology market has been flooded with a lot of ânoiseâ around SOA over the last few years and there is a lack of true understanding of what vendors can deliver to make it a reality. The SOA Bus Stop Tour was created to give attendees the chance to learn about TIBCOâs recently expanded SOA offerings and to walk away with a clear understanding of the companyâs vision for service- oriented architecture. Specifically, delegates will leave the event understanding how the TIBCO ActiveMatrixâ¢ and TIBCO BusinessWorksâ¢ products can help them implement an open, scalable SOA, empowering them to better solve their business problems today and in the future.
âThe bus stop program enables us to share TIBCOâs unique âservice virtualisationâ approach to SOA,â said Jeff Kristick, senior director, Product Marketing, TIBCO. âWith TIBCOâs technology, organisations can leverage a platform agnostic solution to harness existing investments in employee skills and technologies. These events will also offer our customers and partners a chance to interact with product experts, as well as other customers to gain greater insight and know-how about solutions, fundamentals and best practices to SOA.â
The new TIBCO ActiveMatrix products constitute the first phase of the company's ongoing Project Matrix initiative and complement the company's world-class service creation and orchestration offerings in TIBCO BusinessWorks. TIBCO's suite of SOA offerings provide some of the broadest and deepest capabilities available today in the market and position customers to go beyond the initial hype of "some other acronym," to harness SOA's inherent complexity, and to innovate for competitive advantage.