Talisma Launches Tailored CIM Solution to Improve Communication Management for Financial Services Sector

London – 28 February 2007

Talisma® Corporation, the leading provider of Customer Interaction Management (CIM) solutions, today announced that it is launching a specialised version of its CIM suite for the UK Capital Markets and Retail Banking sector. Talisma’s CIM suite will enable financial services organisations, from specialist boutiques to tier one banks, to optimise knowledge management and effectively manage communication across multiple channels. The solutions will help to reduce escalation costs and ensure timely responses to all enquiries.

Talisma’s proven CIM solution will provide financial services organisations with effective tools to deliver a highly personalised experience to institutional clients, independent financial advisors (IFAs), investors and customers by giving them a comprehensive view of their clients and portfolios. A key Talisma strength is its Enterprise Data Access functionality, which enables rapid and effective integration with third party applications such as trading and settlement platforms. The CIM Suite also includes stringent security standards to meet the requirements of the financial services industry, such as secure email, Web self-service and chat, and the storage of a full audit trail of all client communications for compliance purposes.

Haj Muntz, who brings over six years’ experience working in the financial services industry, will spearhead Talisma’s launch into the sector. He joins Talisma from FFastFill, a leading provider of application services to the global derivatives market, where he was Director of Customer Services, responsible for client satisfaction and global service delivery to top tier banks and international brokerage institutions.

Haj Muntz, Director, Financial Services Programme Management, Talisma, said: “Cost of escalation, ineffective knowledge management processes, and failure to respond to clients are some of the biggest issues currently facing the rapidly expanding financial services sector. Volumes are increasing but margins are getting ever tighter. In such a highly competitive market it’s essential that companies can achieve reduced costs while improving the quality of service provided to the end user, whether they are a retail customer, an institutional client, or an internal stakeholder.

“Effective communication management, both internally and to external clients, will be a powerful differentiator in this increasingly commoditised industry. By using Talisma’s solution, organisations can streamline their sales, service and marketing operations and ensure that all communication across every channel is consistent, relevant, timely and accurate to promote the most informed decisions.”

The launch of the Talisma CIM suite in the UK financial services sector follows the company’s success in India, where 12 out of the top 30 fund management organisations are already using the technology, including market leaders such as Fidelity Investments, Franklin Templeton, HSBC Investments, and Prudential ICICI.

Commenting on Muntz’s appointment, Jon McNerney, Vice President of International Operations at Talisma, said: “Haj’s depth of experience in the financial services sector is a real asset to Talisma. With his excellent knowledge of customer issues facing this industry, his previous experience of being at the frontline and his strategic understanding of these markets, we are confident he will deliver strong growth for us in the UK financial services sector.”

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