Stockgroup Information Systems Inc. (OTCBB: SWEB, TSX-V: SWB) yesterday held its Thought Leadership Seminar in New York, sponsored by Microsoft Corp. and with keynote speaker Jim Cramer, investor advocate, author and host of CNBCâs Mad Money.
In connection with the seminar, titled Technologies that Drive Client Retention and Improve Adviser-Client Communications, this event also marked the U.S. launch of StockStreamâ¢ Platinum â Stockgroupâs web-based portfolio management product with innovative technologies for advisor-client collaboration and customer intelligence, aimed to improve client retention of leading retail investment firms.
The seminar brought together brokerage industry executives to discuss the potential impact of the emerging affluent retail investor demographic segment, and how technology can help empower the investor to produce an improved service model between advisor and client. Keynote speaker, Jim Cramer, Market Commentator for CNBC, led a distinguished panel of speakers which included Matt Bienfang, Research Director, TowerGroup; Craig Saint-Amour, Capital Markets Industry Solutions Director, Microsoftâs U.S. Financial Services Group; and Marcus New, President and Chief Executive Officer of Stockgroup.
Jim Cramer, investor advocate and best-selling author, opened the conference by providing insights. âFinancial institutions have by and large overlooked the segment of investors with $50,000, referred to as the emerging affluent.
These people, early in their careers, represent the future profits for the brokerage institutions. The institutions that provide the best online experience and the best use of technology will win. With the launch of StockStream Platinum, Stockgroup and Microsoft are taking the investor experience with their advisor to new heights.â Mr. Cramer said.
Matt Bienfang, Research Director, Brokerage and Wealth Management at TowerGroup commented, "How firms communicate with their customers is up to the customers. Firms must invest in collaborative tools and other technologies to help re-engage the front office with its customers. Technologies such as those developed by software companies like Stockgroup and Microsoft will change how people use the Internet to manage their financial assets."
Craig Saint-Amour, Capital Markets Industry Solutions Director, Microsoftâs U.S. Financial Services Group, said, âTodayâs financial advisor has on average 250 clients representing all age groups and investment interests. Many of these clients have growing sophistication about the market, yet no standard form of collaboration and communication. Microsoft software provides a platform for software products such as StockStream to provide solutions that empower financial advisors to work more effectively within and across organizations â ultimately giving them a real-time, 360 degree view of a customerâs financial situation.â
"New technologies are driving the evolution of the advisor-client relationship, specifically in customer profitability and client retention,â stated Marcus New, President and CEO of Stockgroup. âIn StockStream, we have developed a powerful collaboration tool to improve communications and enhance the online experience for the mutual benefit of both advisor and client.â